Kill the Cup is about reducing consumer waste, inspiring social innovation, and having fun while doing it. We created a social media-inspired game that offers prizes and rewards to coffee drinkers that share photos posing with their reusable cups. Did we mention it's a lot of fun?
Kill the Cup
Kill the Cup was named one of the most innovative civic startups in the country. We take a unique approach to environmental behavior change: it turns out that people like to have FUN!
Kill the Cup is a unique blend of gamification, social media marketing, and other neat stuff. Our waste reduction programs encourage consumers to bring a reusable cup when they get coffee.
The program is now turning into a nationwide environmental initiative on college campuses, and we recently completed the inaugural Kill the Cup University Challenge. Furthermore, we are using the platform to inspire student ambassadors to become social entrepreneurs.
Here's something really nice that was said about us: